PERSPECTIVES
PERSPECTIVES
It is difficult to know a person without having met him first. Therefore, I am hoping that you can come to understand who I am as a person by reading the following perspectives I have on varied topics.
For Investors
I am here for the long haul. I do not believe in short term profits and anything that I do or we do as a company focuses on the future. This was the reason why we emphasize so much on modern tech and artificial intelligence. If you are the kind with your eyes firmly set on the future, intending to support well-reasoned passion, let us talk! We could use your funds and you could use the immense promise that we bring to the table.
Eunimart’s Purpose
Enterprise sellers and big brands have access to consultants who have access to large data sets which allow them to make better judgments on the kind of digital marketing spend and targeting that they wish to do. As such, these brands end up becoming hugely successful.
What Small and Medium businesses really need today is access to similar data and an ability to target and convert potential customers into paying customers. One of the main differentiation between businesses that are successful in ecommerce and the ones that aren’t is access to data which gives the former a significant edge. We intend to level the playing field.
My Choices in Life
I chose the Armed Forces not because I wanted to play safe, but because I wanted to embrace the change I wanted to see in myself. I had a soft, artistic bent of mind, winning laurels for stage performances, becoming the editor of a national newspaper, etc. I could slip into extreme academic discussions as easily as I could keep company with an adventurous and boisterous gang of boys. All my life I have chosen to live on the very edge of my abilities, always looking to better myself. This is why I passed both the extremely challenging exams for the IITs and NDA even though the skill sets required to pass these exams are very different.
This is the reason I could take decisions with my career, which to many would appear like major risks — left the Navy against everyone’s advice to build successful businesses and left that for an MBA after which I joined a good company in a great role which I left to start Eunimart.
Eunimart’s Work Culture
At the same time, Archana (COO), Amit (VP- Marketing) and I have a combined 50+ years of experience in ecommerce through which we ably guide the youthful energy in the productive direction.